The Mill is a new dynamic multi-purpose event space based in Dundee, a UNESCO City of Design. Designed by Zaha Hadid Architects, the building is a truly flexible space where the walls can be separated or merged to suit the size of the event — whether it's a large-scale music concert or an intimate theatre play, and they wanted their corporate branding to reflect this.
S H I L L I N G T O N   s t u d e n t   p r o j e c t
S O L U T I O N

Taking influences from the swooping curves of Zaha Hadid’s architecture and the versatility of jute, the fabric that made the city famous, the logomark is a visual representation of the constant flow of events and people within the space intertwining with the building itself. The vibrant colour palette was inspired by the beautiful landscapes of the Tay Country where Dundee is situated, from the heather on the hills to the sunsets and the sea. 

Up next...

Back to Top