The brief was to create a story-based olive oil brand originating in Italy, and L’olio di Bepi was born. Aimed at young families and children, the brand began as a small family business in Burano, Italy.
S h i l l i n g t o n   S t u d e n t    P r o j e c t
S O L U T I O N

Legend says that the colourful houses in Burano originally started from the Bepi family's ingenious solution to confuse thieves and prevent their olive oil from getting stolen. Inspired by the mischievous and playful story, the packaging design takes elements and colours from the island’s colourful houses and terrazzo pavements to make the product stand out among the supermarket shelves, and a soft rounded serif is used to show that the brand is approachable yet the product is still premium in its quality.

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